SEO Glossary

  By 2dwin | 28 July, 2012 | Google Adsense, Umum

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Glossary
SEO: Refers to search engine optimization, which is the practice of using on-page and off-page factors to improve your search engine rankings.
SERP: Refers to search engine results page. When a user enters a query into a search engine, the results are called the SERPs. You can also refer to specific pages of the SERPs.
For example: “My website is on Page 3 of the SERPs for my keyword – how do I get it to Page 1 of the SERPs?”
Spider/Crawler: This is a robot (bot) or computer program that search engines and directories send out to find and index pages across the web. It can only find pages that are linked to other pages. You can check your traffic logs to discover when and how often various spiders / bots / crawlers visit your site.
Backlink: This is an incoming link pointing to your web page. Search engines prefer to see one-way backlinks (rather than reciprocal links) coming from high-quality word of a content post, page, any thing to get your web more known as relevant websites.
Anchor Text: When you create a link, the anchor text is the clickable part of that link. For SEO purposes, you should use your chosen keywords as your anchor text.
LSI: Refers to latent semantic indexing, which is a way to analyze content to see if all content on a page is related. For example, if there is a page about swimming safety, you’d expect to see words like “water” and “swim.” Both of those words are different than the word “swimming,” but an LSI analysis will realize the content is related.
Google uses LSI to help it return the best results to searchers. As such, be sure to use related words on your own pages. For example, if your page is about cats, then use the words: cat, cats, kitten, kitty and feline.